Three 6 Mafia, now known as Da Mafia 6ix, is a hip hop group originally from Memphis, Tennessee, signed to Sony Music Entertainment under the Columbia Records imprint. Formed in 1991 as Backyard Posse then later Triple 6 Mafia, by DJ Paul, Lord Infamous and Juicy J. The group later included three more members, Crunchy Black, Koopsta Knicca and Gangsta Boo, all of whom were added shortly before the release of their debut album Mystic Stylez. The group created their own label, Hypnotize Minds, where they launched the careers of many Memphis rappers, such as Frayser Boy, Project Pat (Juicy J's older brother), Lil Wyte and La Chat. Their 2005 song "It's Hard Out Here for a Pimp" from the 2005 film Hustle and Flow won Best Original Song at the 78th Academy Awards.